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When It Hits the Fan
2024: the big ideas that shaped our year
Dec 17, 2024
David Yelland and Simon Lewis delve into the challenges faced by the royal family amidst the influence of social media and misinformation. They explore how these issues reflect broader societal changes and the role of storytelling in navigating this landscape. The discussion highlights the evolving nature of public relations, emphasizing emotional engagement and authentic communication. As they look ahead to 2025, they consider the implications of algorithms on public perception and the need for improved personal PR skills.
28:15
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Quick takeaways
- The Royal Family's adaptation to social media highlights the vital need for authentic communication amid escalating misinformation and negative narratives.
- Public relations must evolve to rebuild trust in a world increasingly influenced by algorithms and disinformation, emphasizing the power of storytelling.
Deep dives
Adapting PR Strategies for the Digital Age
The royal family has faced significant public relations challenges in 2024, marked by their adaptation to a rapidly changing media landscape dominated by social media. Unlike the past when traditional media dictated royal narratives, the family now copes with a relentless social media cycle that can exacerbate rumors and misinformation. For instance, when the Princess of Wales stepped away from the public eye for health reasons, speculation and conspiracy theories quickly filled the void, prompting a crisis. In response, the palace utilized social media to directly communicate her health status, showcasing a shift towards more authentic and timely messaging.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode