11min chapter

When It Hits the Fan cover image

2024: the big ideas that shaped our year

When It Hits the Fan

CHAPTER

Royal PR in a Digital Age

This chapter examines the public relations challenges the royal family faces in 2024, particularly through the impact of social media on traditional narratives concerning health issues and controversies. It also discusses the implications of Prince Andrew's associations and the evolving landscape of crisis management amidst growing misinformation and public sentiment shifts.

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