Nicky Gathrite is the leading marketer in the Los Angeles area. Some people know Nicky from the MTV show "Fear Factor," a reality TV show where people take on challenges to overcome their fears. But for most, Nicky Gathrite is one of the founders of Unruly Agency, the leading branding and marketing agency for female models and influencers.

Through Unruly Agency, Nicky helps talented models create timeless campaigns that drive traffic boost sales and keep their fans coming back for more. With a drive for innovation and knowledge of human behavior, Nicky and his team scale audiences beyond what they can do on their own.

Nicky currently manages some of the biggest names in the world of Instagram modeling, and his popularity on Instagram has grown tremendously in recent times. With more than 35,000 followers of his own, Nicky has a reputation for excellence that has generated millions for the models he manages.

In this episode, Michael and Nicky chat about the benefit of setting time aside every day to educate yourself, a small thing that can have a big impact on your relationships, and how to harness the power of your ego.

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