Cubicle to CEO 314. $17.5K in 72 Hours: Launching Exclusively Through Close Friends on Instagram Stories
Sep 1, 2025
Brittany Roberts, a marketing expert, shares her ingenious strategy that generated $17,500 in just 72 hours through Instagram’s Close Friends feature. She discusses simplifying the launch process by cultivating exclusivity and proximity with her audience. Learn how she engaged over 250 people with a three-day training series, using Instagram Stories to create excitement. Brittany emphasizes the power of personal connections, innovative engagement tactics, and leveraging free content to convert followers into paying customers.
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Close Friends Launch That Sold Out
- Brittany Roberts sold $17,500 in 72 hours using only Instagram Close Friends stories.
- She ran a three-day private training and pitched exclusively to that Close Friends list with no emails or public posts.
Activate Existing Followers
- Use Instagram to cultivate and activate the audience you already have instead of always chasing new followers.
- Create proximity and exclusivity with Close Friends to get warmer, higher-attention engagement.
Rebuild Close Friends For Intentional Opt-Ins
- Clear and rebuild your Close Friends list for each campaign so people intentionally opt in for that specific topic.
- Manual adding helps you vet real leads and creates a more intimate group.