

Woke Snow White Goes Broke + Ben & Jerry's progressive 'Hypocrisy'
6 snips Mar 21, 2025
Ben Cohen, co-founder of Ben & Jerry's, is joined by Anson Ferex, former AB InBev executive and author. They dive into the backlash surrounding Disney's Snow White remake, critiquing casting choices and corporate activism. Cohen discusses the contradictions in social justice initiatives, while Ferex sheds light on the failures of corporate diversity efforts. They tackle the complexity of brands navigating political waters, questioning whether their activism is genuine or merely a marketing strategy. The conversation unveils the tension between ideals and financial motivations.
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Brand Backlash Examples
- Dylan Mulvaney's Bud Light campaign backfired, costing the company billions.
- Similar controversies occurred with Gillette after their 'toxic masculinity' ad.
Authenticity in Activism
- Brand authenticity matters in social activism.
- Ben & Jerry's succeeds because their activism aligns with their established brand.
Transgender Athletes Debate
- Piers Morgan questions Ben Cohen's support for transgender athletes in women's sports.
- He cites instances of unfair competition, like Leah Thomas and CC Tofar.