

Leveraging Your Business Partnerships to Build a Better Team w/ Larry Shoemaker & Carl Pinto
Surrounding your business with as many high-quality partnerships as you can makes ALL the difference. Leveraging your partnerships and using your network can enhance the skills of your employees and help you build a better team. How? Tune in to find out from these two experts…
Meet Carl Pinto, the Senior Director of Marketing Communications for Bradford White Corporation and Larry Shoemaker, Owner of Deluxe Plumbing & Heating.
Join us as we talk with Larry and Carl about how to leverage your partnerships with distributors, manufacturers, and even local tech schools to grow and train your staff so you can build a business that doesn’t rely on experienced technicians.
In this episode we discuss:
- How to enable your technicians to build confidence in selling.
- How to create mutually beneficial relationships with your suppliers and manufacturers
- Skills and characteristics to look for when hiring new technicians.
- Partnering with local tech schools to hire and train interns, apprentices, and techs.
- Why it’s so powerful to invest in accessible educational training for your staff.
- How to avoid being constantly sold to by your manufacturing reps and suppliers.
Check out these resources we mentioned during the podcast:
- This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website).
- Bradford White’s For the Pro Training Academy
- Join the Service Business Mastery Facebook group
Meet the Hosts:
Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.
Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.
Meet the Guests:
Carl A. Pinto, Jr. is the Senior Director of Marketing Communications for Bradford White Corporation. Carl’s responsibilities include the oversight of Bradford White’s corporate and subsidiary marketing, public relations and internal communications. He also represents Bradford White as a liaison to various industry organizations, where he helps to support initiatives focused on driving Plumbing & HVAC industry awareness and workforce development. Carl began his career with Bradford White in 2012, after having served for nearly three decades in a variety of marketing, public relations and process improvement roles with several Fortune 100 companies such as Prudential Financial, General Electric, AIG and UnitedHealth Group. He is a certified Six Sigma Green Belt and holds a variety of communication and leadership certifications. Carl is a graduate of the Lock Haven University of Pennsylvania.
Check out Bradford White: https://www.bradfordwhite.com
Connect with Carl on LinkedIn: https://www.linkedin.com/in/carl-p-472990b6
Facebook: https://www.facebook.com/bradfordwhitewaterheaters
Instagram: https://www.instagram.com/bradfordwhitewaterheaters
Twitter: https://twitter.com/bw_waterheaters
YouTube: https://www.youtube.com/channel/UCi-oYLoNWypYViDdntdy9MQ
Email him about training: training@bradfordwhite.com
Larry Shoemaker is the Owner of Deluxe Plumbing & Heating in Bethlehem, PA and has been in the plumbing field for 23 years. He holds a Master Plumbers license and also teaches for the Allentown Master Plumbers Association.
Check out Deluxe Plumbing & Heating: https://www.deluxeplumbing.com
Email Larry: larry@deluxeplumbing.com
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