Kiss My Aesthetic Podcast 203. The Business of Art with Alicia Puig
Feb 25, 2025
32:48
Art isn’t just passion—it’s profit, and Alicia Puig is here to prove it. As co-founder of PXP Contemporary, she’s redefining how emerging artists sell, price, and thrive in the digital art world. From diversity in the art world to co-writing the ultimate creative biz handbook, Alicia spills the secrets every artist (and collector) needs to know. Plus, she’s got a no-BS formula for pricing artwork (which you can snag below)—because exposure doesn’t pay the bills. Alicia Puig is the curator & co-founder of PxP Contemporary online art gallery, director at Create! Magazine, and co-author of The Complete Smartist Guide and The Creative Business Handbook. She has worked in the arts industry for galleries, museums, art fairs, private collectors, art publications, and an auction house for over ten years in the US, the Netherlands, and Costa Rica. Her writing has been published in magazines and on blogs including Beautiful Bizarre Magazine, Art She Says, and Artspiel, among others. Additionally, she has served as a guest curator or juror for Hastings College, All She Makes, Rise Art, SHOWFIELDS, Apex Art, Arts to Hearts Project, I Like Your Work, Visionary Art Collective, and Pretty Girls Making Cool Shit. She received a 2020-2021 Latina Leaders Award by Latinas in Business Inc. and earned the Honorable Mention for Curatorial Excellence at the Fall 2022 edition of Affordable Art Fair NYC. ------------------------ In today's episode, we cover the following:
- Alicia's arts background
- The business of art
- Pricing and selling your artwork
- Factors to consider in pricing art pieces
- What goes into curating an online art gallery
- Industry gatekeeping in the contemporary art industry
- Advice for emerging artists
- Get 10% off your first PxP Contemporary piece with code NEWCOLLECTOR
- Buy Alicia's book, The Complete Smartist Guide
- Snag your FREE Artist Pricing Calculator
- Episode 201: Building a Global Brand with Shay Bacani