203. The Business of Art with Alicia Puig

Art isn’t just passion—it’s profit, and Alicia Puig is here to prove it. As co-founder of PXP Contemporary, she’s redefining how emerging artists sell, price, and thrive in the digital art world. From diversity in the art world to co-writing the ultimate creative biz handbook, Alicia spills the secrets every artist (and collector) needs to know. Plus, she’s got a no-BS formula for pricing artwork (which you can snag below)—because exposure doesn’t pay the bills.   Alicia Puig is the curator & co-founder of PxP Contemporary online art gallery, director at Create! Magazine, and co-author of The Complete Smartist Guide and The Creative Business Handbook. She has worked in the arts industry for galleries, museums, art fairs, private collectors, art publications, and an auction house for over ten years in the US, the Netherlands, and Costa Rica. Her writing has been published in magazines and on blogs including Beautiful Bizarre Magazine, Art She Says, and Artspiel, among others. Additionally, she has served as a guest curator or juror for Hastings College, All She Makes, Rise Art, SHOWFIELDS, Apex Art, Arts to Hearts Project, I Like Your Work, Visionary Art Collective, and Pretty Girls Making Cool Shit. She received a 2020-2021 Latina Leaders Award by Latinas in Business Inc. and earned the Honorable Mention for Curatorial Excellence at the Fall 2022 edition of Affordable Art Fair NYC. ------------------------ In today's episode, we cover the following:

• Alicia's arts background
• The business of art
• Pricing and selling your artwork
• Factors to consider in pricing art pieces
• What goes into curating an online art gallery
• Industry gatekeeping in the contemporary art industry
• Advice for emerging artists

----------------------- RESOURCES:

• Get 10% off your first PxP Contemporary piece with code NEWCOLLECTOR
• Buy Alicia's book, The Complete Smartist Guide
• Snag your FREE Artist Pricing Calculator
• Episode 201: Building a Global Brand with Shay Bacani

----------------------- GUEST INFO: To learn more about PxP Contemporary and support artists, follow them on Instagram, Facebook, and Tik Tok @PxPContemporary and visit their website, PxPContemporary.com ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard