3 Non-negotiables for email marketing mastery

Let's dive into the email marketing talk, where I spill the beans on where we all go wrong. I'm breaking it down into three must-dos if you want to rock email marketing without crashing and burning.

First off, let's talk about not ditching your OG subscribers – you know, the folks already on your list. I call them "my children." Yep, gotta love that analogy. Basically, I say feed them first before thinking of expanding my email fam. It's like making sure my house is solid before inviting more folks over. Neglecting my day-one subscribers can mess up my open rates and the whole vibe of my email list.

Then, there's a reality check on promises. It's not a done deal the moment someone hops on my list or buys something. Nope, it's a journey, and my job is to guide them through it. It's like saying, "Hey, I'm here for you, let's get stuff done together." I warn against dropping the ball after the sale – I gotta help them use what they got from me. Otherwise, they're just gonna ghost me.

Lastly, let's hit the truth about segmentation. Yeah, it's cool, but not if you're doing it just for the heck of it. I advise against going nuts with segments without a game plan. It's all about having a clear path for my customers, not confusing them with a zillion different segments. The real magic, I say, is in keeping it consistent and building a genuine relationship with my audience.

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