The AI in Business Podcast Strategic AI Adoption for Asset Managers and Enterprise Decision Makers - with Robert Kubin of Amundi
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Nov 21, 2025 Robert Kubin, Head of Sales for Central Europe at Amundi, shares his 20+ years of expertise in asset management. He discusses how AI can enhance decision-making and automate manual processes in the sector. Kubin highlights the importance of overcoming legacy systems and the necessity of C-suite buy-in for effective AI integration. He offers practical advice on starting with process automation and emphasizes the need for clear metrics to measure ROI. His insights are essential for those looking to leverage AI in asset and wealth management.
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Asset Management Needs Scale Not Price Hikes
- Asset management is a service-heavy, highly competitive industry where prices can't easily rise due to regulation and competition.
- Firms must scale assets under management and invest in technology to grow profitably.
Patching Tech Doesn't Equal Productivity
- Many tech investments in asset management patch legacy systems instead of delivering sustained productivity gains.
- Plugging gaps leaves firms with obsolete, fragmented stacks that limit long-term improvement.
Fragmented Systems Create Hidden Friction
- Firms accumulate many point systems (HR, accounting, portfolio tools) that don't integrate and soon become obsolete.
- Strict headcount controls plus manual processes create friction and hidden systemic risk.