1st-time founder meets 120 VCs— closes $2.7M in 5 weeks, 10x oversubscribed. Here's the step-by-step guide to close a round. | Andrew Rea, Founder of Taxwire
Jun 24, 2024
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1st-time founder Andrew Rea raised $2.7M in weeks after meeting 120 VCs. Tips on fundraising faster by engaging more investors, creating an investment memo, warm intros to VCs, controlling investor meetings, and deciding on accepting funds. Discusses strategic approach to closing a round, attracting investors with a strong product, team, and market, managing energy during back-to-back meetings, and making dilution decisions for better partnerships.
Utilize warm introductions and aim for oversubscription to select better investors and maintain control.
Validate and refine the pitch through investor conversations to address concerns and align with interests.
Qualify investors during pitch meetings, proactively set agendas, and prioritize working with favorable investors for long-term success.
Deep dives
Raising Funds Strategically
Strategic fund-raising involves finessing the process by creating momentum and offering term sheets. Utilizing warm introductions mainly and aiming for oversubscription, allows for better investor selection and control over the process. Detailed planning for different fundraising scenarios helps manage investor expectations.
Pitch Refinement through Investor Feedback
Validating the pitch and refining it through conversations with investors helps identify and address potential concerns. Analyzing questions asked during meetings and noting feedback received contributes to enhancing the pitch, ensuring alignment with investor interests and expectations.
Qualification and Control in Pitch Meetings
Qualifying investors during pitch meetings by adapting questions and responses to investors' preferences and domain expertise establishes a more constructive dynamic. Proactively setting the agenda, seeking investor feedback, and aligning investments with investor focuses demonstrates strategic planning and enhances founder credibility.
Crafting a Compelling Pitch
Crafting a pitch involves guiding the audience through understanding the problem space, sharing market insights, personal stories, and historical context, leading to discussions on current status and fundraising details. The pitch should engage in dialogue to address questions and establish next steps for potential investors.
Navigating Funding and Investor Dynamics
Fundraising involves the strategic selection of investor types based on alignment and diligence, managing dilution concerns, optimizing funding amounts for flexibility, and prioritizing working with favorable investors for long-term success. Founder advice stresses simplicity, doing the work, and seeking guidance from experienced founders for critical insights.
Andrew spoke with 120+ VCs to raise a $1.5M pre-seed round. He closed $2.7M and had demand for many millions more. He devoted 90% of his time to fundraising, but only took weeks from the first meetings to close.
99% of founders I meet do not fundraise at this level. It takes them longer to close, they have fewer choices and raise less.
This is a specific, detailed and tactical guide to closing a round. If you're ever going to raise, you need to listen.
Why you should listen
Why talking to more investors will help you raise 10x faster.
How to use an investment memo to articulate your thoughts and as a base to build a pitch deck
How to get warm introductions to VCs
How to take control of investor meetings and put VCs on their heels
Timestamps: (00:00:00) Intro (00:02:02)How Taxwire Thought About Fundraising (00:04:02) The Start of Taxwire (00:06:32) Making a Memo Before a Deck (00:09:50) Reaching Out (00:16:10) Wanting to Oversubscribe (00:21:32) Keeping Control and Qualifying Investors (00:31:10) The Basic Structure of the Pitch (00:34:24) Target Close Day (00:39:01) The Timeline for Fundraising and Meetings (00:44:41) Deciding Who to Accept Funds From (00:50:18) One Piece of Advice