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In this podcast episode, I discussed the challenges early-stage founders face in enterprise sales and how traditional marketing strategies often fall short. My guest, Colin, shared a unique solution: hosting intimate dinners with target customers to build relationships and generate leads. By spending just $1,500, founders can create a valuable networking opportunity that can lead to significant revenue growth.

We also explored the importance of partnerships with agencies to expand reach without the need for a dedicated sales team. Colin emphasized that these partnerships should focus on educating the agencies about the product, ensuring they can effectively promote it to their clients. This approach not only helps in generating leads but also builds a strong community around the brand, which is essential for long-term success in the health and wellness industry.

Timestamps:

(0:00) - Intro

(0:21) - Hosting Dinners for Target Customers

(3:07) - Partnership Arbitrage in E-commerce

(5:56) - Impact and Outcomes of Hosting Events

(10:09) - Logistics and City Selection for Events

(19:03) - Cold Outreach Strategies for Event Invitations

(29:03) - Leveraging Agency Partnerships for Distribution

Host Links

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https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

Guest Links

https://www.instagram.com/colindougherty_/

https://www.camskns.com/

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