Do you ever feel like you're locked in a battle with your diet, following all the rules but seeing no results?

My guests on today's show, Matt Gallant and Wade T. Lightheart, just put the finishing touches on one of the most complete, unbiased nutrition books I've ever read: The Ultimate Nutrition Bible. If you grab it here (use code BEN10 to save 10%), you can start creating an optimized nutrition plan based on your goals, your genes, and your psychology.

Matt Gallant and Wade T. Lightheart, founders of BIOptimizers (use code BEN10 to save 10%), are here to help you identify the factors that will bring you lasting results by helping you create a nutritional strategy that works for you. This all-in-one, comprehensive guide to the current diet and nutritional landscape will help you establish a personalized, sustainable dietary strategy based on your goals, genetics, and unique needs.

Matt is a kinesiologist with a degree in the science of physical activity and the CEO/co-founder of BIOptimizers. He’s been a strength and conditioning coach for multiple pro athletes, a self-defense instructor, and has over 18 years of experience formulating supplements. He’s been successfully following a mostly ketogenic diet for over 30 years. He’s also a serial entrepreneur who’s built over 14 profitable companies.

Wade is a certified sports nutritionist advisor and the president, director of education, and co-founder of BIOptimizers. As a plant-based and drug-free athlete for more than two decades, Wade is a three-time National Natural Bodybuilding Champion who competed in both the IFBB Mr. Universe and the INBA Natural Olympia by the age of 31. At the age of 50, Wade came out of retirement to win the Open Men’s and Grand Master’s categories at the INBA Ironman International, then competed at the PNBA Natural Olympia. Six months later, Wade successfully ran his first marathon in four hours.

Ready to dive in and discover how your genetic predispositions can revolutionize your approach to nutrition and performance? Join me, Matt, and Wade as we share insights on managing genetic challenges, optimizing hunger management, and exploring the latest in personalized nutrition testing.

Oh, and great news — Matt and Wade are giving you an exclusive offer — not only will you get 10% off The Ultimate Nutrition Bible by using the promo code BEN10, but you’ll get over 200 recipes worth of cookbooks (along with other bonuses) as a thank-you for listening to the show!

For the full show notes, visit: https://bengreenfieldlife.com/nutritionbiblepodcast

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181. Ask a Coach: The It’s-Not-Working Mentality