JF2006: Finding Opportunities to Automate With Ellie Perlman

Ellie Perlman started out as a  real estate lawyer and experienced the crash in 2008 which made her a very conservative investor because she saw how not being conservative can kill your business. Her focus is on buying MultiFamily properties across the US. She shares how she started her business with the mindset of “How do I create a process that can scalable” instead of “How do I get this deal done so I can move onto the next one?” She shares a great tip on what helped her scale her business by presenting to multiple investors without having to tell the same story over and over.

Ellie Perlman Real Estate Background:

• Founder of Blue Lake Capital
• Portfolio of $93 million in multifamily properties
• Host of the podcast That REllie Happened?
• Based in Santa Monica, CA
• Say hi to her at https://www.ellieperlman.com/ 

Best Ever Tweet:

“Don’t think about it as one deal, I need to get the one deal done and then figure out the second or the third one. Those deals they don’t work in silos, so think about its a business.” - Ellie Perlman

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