In this episode of Partnerships Unraveled, we sit down with Keith Norbie, Global Partner AI GTM Lead at NetApp, to unpack the evolving role of the channel in the era of artificial intelligence. With deep experience in partnering with global ecosystems and enabling partner-led digital transformation, Keith shares how NetApp is reshaping its go-to-market and partner strategy to help businesses harness the full potential of AI.

We dive into the challenges and opportunities facing channel leaders as AI reshapes customer expectations, partner enablement, and solution design. Keith details NetApp’s approach to partner readiness across the AI maturity spectrum, from born-in-AI innovators to traditional channel players undergoing transformation. He also explores the impact of AI on channel economics, partner business models, and what turnkey AI solutions mean for the future of B2B partnerships.

Tune in to learn how to make AI real for your channel, drive data-led partner outcomes, and seize the opportunity of a generation.

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Keith Norbie - Inside NetApp’s AI Partner Strategy