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Just Do It Campaign
- Nike's "Just Do It" campaign, launched in 1988, featured an 80-year-old runner and later, celebrity athletes.
- The slogan, inspired by murderer Gary Gilmore's last words, became a powerful motivator for consumers.
Adidas Leadership Changes
- Adidas, struggling against Nike, was sold to Bernard Tapie and later Robert Louis-Dreyfus.
- Louis-Dreyfus hired former Nike executives Rob Strasser and Peter Moore to revitalize Adidas America.
Adidas America's Startup Culture
- Strasser and Moore brought a startup vibe to Adidas America, challenging Nike with airport banners and celebrity endorsements.
- Strasser's time was cut short by his sudden death in Germany, leaving Steve Wynne to lead Adidas America.