What is ageism?
Whether it’s advertising, films, TV series or even literature, it seems like all female characters are young, with smooth radiant skin and not a wrinkle in sight! You’d think women over 40 simply don’t exist! Or at least, it’s rare to see them in leading roles.
In recent months, several actresses have gone on record saying they feel judged for having grown older. For example, Andie McDowell believes it can be difficult for older women to feel good about themselves in a society that constantly glorifies youth.
Why doesn't society like the elderly? Does ageism really affect men and women differently? But aren’t the elderly some of the most creditworthy consumers? In under 3 minutes, we answer your questions!
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