SPECIAL SERIES: How to Grow Your Personal Brand | Bathroom Break #10
Jul 1, 2024
14:15
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Networking master Jay Schwedelson and Daniel discuss the importance of owning your personal brand, the impact of podcasts and newsletters, and why you shouldn't rely solely on algorithms. They also touch on starting a podcast for networking benefits and stress the significance of beginning to build your personal brand early.
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Quick takeaways
Owning a newsletter or podcast is essential to control content distribution and build personal brand.
Specializing in one platform over multiple platforms enhances online presence and effectiveness.
Deep dives
Importance of Owning Your Personal Brand
Having a personal brand is crucial in today's environment where standing out is essential for professionals. Owning an asset like a newsletter or a podcast is highlighted as a key step to retain control over your content distribution, separate from social media platforms. Building an online presence through owned assets provides a foundation for networking and showcasing expertise, irrespective of the industry.
Focus and Mastery on Specific Platforms
Specializing and excelling on one platform, whether it's LinkedIn, Twitter, or others, is emphasized over spreading efforts thin across multiple platforms. Understanding each platform's dynamics, audience, and content formats ensures a more effective presence. By mastering one platform at a time and gradually expanding, individuals can build a strong and impactful online presence.
Benefits of Starting a Podcast for Networking
Podcasts are touted as excellent networking tools rather than just marketing channels. The podcasting journey facilitates connections with industry experts, enhances knowledge through discussions, and provides valuable content creation opportunities. Creating a podcast not only aids in personal growth and skill development but also serves as a powerful content marketing and personal branding tool.
Learn the basics of growing your personal brand from the networking master himself, Jay Schwedelson.
Jay and I reveal why it’s not enough to just have a brand— you need to own it too.. How can podcasts and newsletters make or break your personal brand’s game? And why shouldn’t you rely on the almighty algorithm gods when it comes to your personal brand assets?
And if you’re considering dabbling in the dark arts of podcasting, Jay and I explain exactly what it takes to start one and how the networking benefits pay dividends in the long run.
Just remember, there’s no better day to start owning your brand than today.