What in the World Bad Bunny is taking Puerto Rican vibes to the Super Bowl
Oct 1, 2025
Nathalie Jimenez, a BBC reporter based in New York, discusses Bad Bunny's monumental rise and cultural impact. She details his record-breaking streaming success and the significance of his Spanish-language music. Jimenez also explores his bold decision to headline the Super Bowl halftime show while skipping a U.S. tour due to immigration concerns. The conversation highlights how his San Juan residency revitalized the local economy and underscores Puerto Rico's intricate relationship with the U.S. Bad Bunny's influence amplifies Puerto Rican culture on the global stage.
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Spanish-Language Global Breakthrough
- Bad Bunny built global success while singing almost entirely in Spanish and refusing to 'cross over' to English.
- His approach shows language need not limit global reach when culture and brand resonate worldwide.
Branding Beyond Music
- Bad Bunny's brand extends beyond music into fashion, gender expression, and social causes.
- These choices helped him defy reggaeton stereotypes and broaden his audience.
Super Bowl As Strategic Platform
- Accepting the Super Bowl is likely a strategic choice, not a change of heart on immigration concerns.
- The Super Bowl offers a highly controlled live audience and an unmatched global broadcast platform for statements.