Turning a Hobby into a Business

Emma Sibley's journey began with her passion for creating terrariums as a hobby, which gradually evolved into a viable business. Starting ten years ago, she shared her creations on social media, attracting attention from friends and family who encouraged her to make terrariums for special occasions, such as birthdays. Recognizing the potential to turn her hobby into a business, Emma moved away from making terrariums in her kitchen, investing in a studio space that allowed her to scale up her operations. This transition marked the beginning of a more organized effort to monetize her passion, leading to participation in market pop-ups and workshops that ultimately filled a gap in London's artisan scene.