Shopify Masters Growing a Hobby Into a Business
Jan 23, 2025
Emma Sibley, the founder of London Terrariums, shares her inspiring journey of transforming a hobby into a thriving plant shop in East London. She discusses pivotal moments, like moving from casual sales to securing a studio space and launching workshops. Emma dives into the importance of enhancing customer experience, successfully creating both physical and online retail environments. She also explores revenue diversification through book writing and corporate workshops, revealing key strategies for sustainable business growth.
AI Snips
Chapters
Transcript
Episode notes
Hobby to Side Hustle
- Emma Sibley's terrarium hobby began organically through requests from friends and family.
- Her housemates' complaints about the mess prompted her to invest in a studio space.
Experiences Over Products
- Running workshops was a turning point, shifting from selling products to selling experiences.
- This realization fueled the potential for a full-fledged business.
Planning for a Physical Space
- Before committing to a physical space, carefully determine the necessary size and function.
- Consider staffing, stock, and overall operational costs.