228: Return on Time: The Mindset Shift That Changed My Business

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I used to obsess over ROI—until I realized I was asking the wrong question. What really changed my business was thinking in terms of Return on Time.

In this episode, I’m walking you through one of the biggest mindset shifts that helped me build a profitable business without burnout, constant launching, or chasing shiny objects. 

You’ll hear how I use a rinse-and-repeat system anchored around a promotional calendar to guide all of my content and sales strategy. I’ll also share how I evaluate every task using a simple 3-question filter to make sure my time is always working for me.

If you’re constantly busy but not seeing the results you want, this episode will help you shift focus and build a business that runs with more ease and efficiency.

What You’ll Learn

• Why ROI can be misleading in the early stages of business
• The three simple filters I use to evaluate every task
• How my rinse-and-repeat system works behind the scenes
• The power of anchoring your content to a promotional calendar
• How to do a weekly time audit to identify high-ROI activities
• What evergreen summits can do for your long-term growth
• A simple time shift that can dramatically improve your results

When you start thinking about Return on Time, your priorities—and your results—start to shift. If you're ready to build a business that respects your energy and time, this episode will give you the clarity and next steps to do just that.

👉 Listen now and let’s start optimizing your most precious resource: your time.

Mentioned in this episode: Digital Product Growth Lab