Picture this - you’ve spent weeks crafting an unforgettable learning experience, finally engaging employees in an exciting way and making a real difference to the L&D strategy within your company. The day arrives. You launch it, you wait, you wait some more… and nothing happens. You were sure this would be a massive success - and maybe it WOULD be - if anyone actually knew about it! In this episode we’re joined by Hannah Waddams, Marketing Director at MAAS Marketing, to learn how and why L&D should use marketing to create that necessary awareness.

Running order:

01:37 Have you got a marketing problem?

03:48 How you can start flexing your marketing muscle

05:44 Uncovering the identities of your ‘learners’

07:17 Defining your learning brand

10:20 Personalising your comms with learning personas

13:11 Channels you can leverage to reach employees

18:10 Influencer marketing for L&D

22:15 Successful tactics you can try

24:52 How you should measure impact

27:47 The Marketing for Learning podcast

28:31 Quickfire Round

Applying Marketing to L&D with Hannah Waddams | Episode 13