Marketing School - Digital Marketing and Online Marketing Tips Most New Hires Are Dead Weight Without These Two Things
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Jan 15, 2026 AI fluency is quickly becoming essential for marketers and operators. With shrinking teams, smaller groups can now outperform larger ones thanks to AI tools. The hosts explore the rise of growth marketing driven by AI and how proficiency in cloud code is being mandated. Real-life examples illustrate AI's impact on productivity and hiring standards are shifting to favor AI-savvy talent. Adapting to a bot-first marketing landscape is crucial for staying competitive in this evolving environment.
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AI Fluency As A Job Baseline
- AI fluency is becoming a baseline job requirement across roles.
- Teams that don't adapt risk being outcompeted or becoming cost centers.
Mandate Cloud Code And Train Teams
- Mandate practical AI training like cloud code proficiency and provide office hours and hackathons.
- Bring employees along with coaches and regular practice instead of immediately firing non-adopters.
The Bot-First Marketing Future
- Marketing will become bot-first as more web traffic is automated.
- Marketers must rethink strategies for bots interacting with sites and content.
