EYL #304: The Story Behind Detroit Vs Everybody - Gucci Collabs, Trademark Battles, & Global Expansion

In this episode of Earn Your Leisure, we sit down with the visionary founders of Detroit Vs. Everybody to explore their journey from corporate jobs to full-time entrepreneurship.

We dive deep into the origin story of this iconic brand, revealing how a chance moment on *American Idol* with Keith Urban wearing their shirt skyrocketed demand.

Learn about the challenges they faced in protecting their trademark from infringement and the key strategies they used to manage international trademarks effectively.

Discover how they secured licensing partnerships, including a major collaboration with Gucci, and the impact the "Detroit Vs. Everybody" song had on their business.

The episode also covers how the brand scaled its operations, including opening a new store in the Detroit airport and purchasing a manufacturing warehouse after a $100,000 order.

Finally, we explore their mission to partner with more African festivals and the co-founder's decision to quit his job after Detroit Vs. Everybody sold out at a Big Sean concert.

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