The Side Hustle Show 527: The $10k Backyard Nursery Side Hustle (Plus the Benefits of Working in Public)
Aug 11, 2022
Craig Odem, a Tennessee pastor turned backyard nursery entrepreneur, shares his inspiring journey of turning a passion for gardening into a thriving business, generating $10k in sales annually. He discusses how he documents his work on his wildly successful YouTube channel, Savvy Dirt Farmer, which has garnered over a million views. Craig delves into practical insights on plant propagation, maximizing small spaces, and the importance of authenticity in content creation. His story highlights the joy of connecting with the community and the benefits of working in public.
AI Snips
Chapters
Transcript
Episode notes
Starting the Plant Nursery Hustle
- Craig Odem started his plant nursery by observing high customer demand in a local Lowe's garden center.
- He spent six months learning about plants before confidently starting his side hustle in 2017.
Patented Plants and Legal Risks
- Many plants are patented, legally protected against propagation for 20 years.
- This makes it critical for growers to accurately identify plants to avoid legal issues.
Driveway Plant Sales Strategy
- Craig sells plants mostly through driveway plant sales promoted on free local Facebook groups.
- He manages sales by scheduling appointments to avoid neighborhood complaints while moving significant volume.