Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.
Amanda and Dave cover:
- How Amanda transformed her LinkedIn strategy to grow her following and engagement
- The impact of personal branding on social media and its role in business growth
- Creating a feedback loop to refine and improve content strategy
Timestamps
- (00:00) - - Intro
- (08:06) - - How to Use LinkedIn Video
- (11:34) - - Shifting from Twitter to LinkedIn
- (15:20) - - Developing a Clearer Target Market and Products
- (16:03) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
- (20:24) - - Why Your Content Strategy Must Be Focused
- (26:32) - - The Brand Pyramid
- (27:27) - - The Emotion Behind Branding
- (30:57) - - People Are What Matter In Branding Success
- (36:35) - - The Growing Creator Economy vs. Traditional Corporations
- (37:53) - - Creating Emotional Brand Connections for Growth Marketing
- (42:25) - - How Amanda Became a Fractional CMO
- (44:59) - - Why Amanda Looks to Alex Lieberman for Inspiration
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The Dave Gerhardt Show