#158: Career | High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz
Jul 15, 2024
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Amanda Goetz, a 2x founder and 3x CMO, discusses personal branding on social media, content strategy, and avoiding burnout. Topics include transforming LinkedIn strategy, sustainable momentum amid burnout, emotional branding, and the creator economy. Amanda shares insights on becoming a fractional CMO and draws inspiration from Alex Lieberman.
Fractional CMO roles require strategic oversight and clear communication for success.
Deep dives
Revolutionizing Email Marketing with NAC's Drag-and-Drop Feature
Creating marketing emails in enterprise platforms can be cumbersome and time-consuming. NAC introduces a user-friendly drag-and-drop feature that streamlines the process, ensuring brand guidelines are maintained. This innovation allows for easy collaboration, testing, and optimization in a centralized platform, saving significant time for marketers.
Handling a Sudden Drop in LinkedIn Followers: Finding the Root Cause
Discussed is the alarming experience of losing a significant number of LinkedIn followers, sparking concerns about potential underlying causes. Speculations range from bots affecting follower count to third-party tools like Taplio impacting account metrics. Strategies to address the situation involve evaluating follower quality and the impact of using external scheduling tools.
Navigating the Dynamics of Twitter and LinkedIn Engagement
Comparative insights into audience interactions on Twitter and LinkedIn are explored. Twitter's environment is highlighted for attracting more trolls due to wider reach and varied content topics. In contrast, a deliberate approach to LinkedIn content strategy yields steady growth and a more positive engagement experience.
Building Personal Brand and Growth Strategies on LinkedIn and Twitter
Strategies for leveraging LinkedIn and Twitter platforms for personal branding and growth are shared. The significance of niche content focus and deliberate engagement to foster audience connection and platform visibility is emphasized. Effective utilization of social platforms to drive engagement, build community, and amplify professional presence is essential.
Transitioning to a Fractional CMO Role: Unpacking the Responsibilities
The concept of fractional Chief Marketing Officer (CMO) roles is discussed, highlighting benefits for both professionals seeking varied work engagements and companies requiring specialized marketing expertise. The role involves strategic marketing oversight, team management, agency collaboration, and achieving key objectives within limited hours. Successful fractional CMO collaborations depend on CEO alignment, team culture, and clear communication to drive marketing effectiveness and organizational growth.
Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.
Amanda and Dave cover:
How Amanda transformed her LinkedIn strategy to grow her following and engagement
The impact of personal branding on social media and its role in business growth
Creating a feedback loop to refine and improve content strategy
Timestamps
(00:00) - - Intro
(07:10) - - How to Use LinkedIn Video
(10:38) - - Shifting from Twitter to LinkedIn
(14:24) - - Developing a Clearer Target Market and Products
(15:07) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
(19:28) - - Why Your Content Strategy Must Be Focused
(24:58) - - The Brand Pyramid
(25:53) - - The Emotion Behind Branding
(29:23) - - People Are What Matter In Branding Success
(35:01) - - The Growing Creator Economy vs. Traditional Corporations
(36:19) - - Creating Emotional Brand Connections for Growth Marketing
(40:51) - - How Amanda Became a Fractional CMO
(43:25) - - Why Amanda Looks to Alex Lieberman for Inspiration
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