How I Made it in Marketing Marketing Strategy: Data tells stories at Nationwide, fast mistakes, and the triage method (episode #25)
“You need to commit yourself to mastering you art,” Flint McGlaughlin teaches in High-Converting Landing Page: If you don’t ask this question you will never maximize conversion (https://meclabs.com/course/sessions/high-converting-landing-page/).
So true. Here’s one way to do that.
In my most recent podcast discussion, my guest shared a simple methodology she uses (I’m not one for hyperbole, but frankly it was a life-changing methodology) to help her get the time to focus on what is most important – both at work and at home.
You can hear the story behind that methodology from Tiffany Grinstead, Vice President of Personal Lines Marketing, Nationwide (https://www.nationwide.com/).
The insurance and financial services company is #80 on the Fortune 500 with $47 billion in revenue. Grinstead is in charge of all marketing for the personal lines business, sitting in the cabinet of the Personal Lines president. She manages a team of 20, works in a matrixed organization with additional resources, and personally manages a direct budget of $20 million.
Stories (with lessons) about what she made in marketing and the people she made it with
- Make your mistakes as fast as you can.
- Employ a triage method – should, could, must.
- Data tells stories if you listen closely.
- People won't put you there until they see you there.
- Define your relationships for yourself.
- Think like a business leader.
Related content mentioned in this episode
How to overcome 9 common marketing and web design mistakes (https://marketingsherpa.com/article/case-study/overcome-common-marketing-web-design-mistakes)
Data Poetry in Marketing, PR & Corporate Communications (Podcast Episode #17) (https://www.marketingsherpa.com/article/interview/data-poetry)– Discussion with Michael Diamond, Academic Director and Clinical Assistant Professor in Integrated Marketing and Communications, NYU School of Professional Studies
A/B Testing for Fun and Profit [Subject Line Writing Contest] (https://marketingexperiments.com/a-b-testing/copyblogger-subject-line-contest)
Gaining Business Leader Buy-in: 7 CEO personas (https://sherpablog.marketingsherpa.com/marketing/seven-ceo-functional-personas/)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).
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