What's up Rock Nation, this may be the most value packed episode we have ever done on this podcast. This is a true no bullsh*t guide to making more money as a creative. We guarantee if you put everything we talked about into practice, you will land bigger and better clients.
And if you're looking for even more help on taking your creative business to the next level, our Dream Client Accelerator is now open for enrollment:
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The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services
Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders
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15% OFF Prism Lens FX with code: KOSTAS15
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Chase’s Totality LUT pack:
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Timestamps:
0:00 - Trailer
0:31 - One Handed Crack
1:01 - Why most creators never hit $10K/month
3:13 - The Dream Client Accelerator
3:55 - Step 1: Positioning
5:33 - Why Generalist struggle
8:26 - Why Specialists Win
15:53 - How to niche down without feeling like you’re limiting yourself
20:49 - Step 2: Create Work That Attracts the Right Clients
22:46 - Wrangler Spec Ad
23:55 - How to pull off a successful spec ad
25:34 - Step 3: Craft Offers That Clients Actually Want to Buy
33:06 - Step 4: Pricing
39:18 - Step 5: Generating Leads
49:02 - Step 6: Personal Brand
58:13 - Step 7: Pitching Like a Pro
1:04:45 - Step 8: Master the Sales Call
1:07:38 - 6 Questions to ask on a Discover Call
1:12:44 - Objections and how to handle them
1:16:41 - Step 9: Turning One-Off Clients into Retainers
1:20:03 - DCA reminder
1:21:12 - Step 10: Best practices with clients
If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.
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