What in the World Do tech bros know something we don’t?
Nov 13, 2025
In this intriguing conversation, Nathalia Jimenez, a BBC reporter based in New York, dives into the bizarre world of billionaire prepping. She uncovers how tech moguls like Mark Zuckerberg and Peter Thiel are investing in luxury bunkers, complete with air filtration and hydroponics. Nathalia explains the motivations behind these extreme safety measures, from fears of nuclear war to climate disasters. Additionally, she sheds light on the cultural roots of prepping in America and explores practical tips from everyday preppers.
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Prepping Defined And Upscaled
- Prepping means stockpiling essentials like food, water and medicine for disasters or pandemics.
- Wealthy individuals are scaling this into luxury underground shelters with self-sustaining systems.
Bunkers As Luxury Livable Spaces
- Luxury bunkers blend reinforced survival features with comforts like pools and gyms.
- They aim to let occupants live 'for an unlimited amount of time' without sacrificing lifestyle.
Zuckerberg's Controversial Hawaii Project
- Mark Zuckerberg's Hawaii project shows leaked plans with air filtration, gardens and reinforced walls.
- He calls it a "shelter" or "basement," while neighbors worry about the size and secrecy.