Medical Spa Insider Why Direct Mail is the Med Spa Marketing Advantage You’re Missing
May 14, 2025
43:02
Join AmSpa founder and CEO, Alex R. Thiersch, JD, as he discusses with Courtney Smith, account executive, and Jon Romano, SVP of sales at Darwill, how med spas can leverage data-driven direct mail to overcome digital fatigue and achieve significant growth. Recorded at AmSpa’s Chicago headquarters, this episode explores the evolution of traditional marketing and how direct mail can create genuine, lasting impressions that boost ROI when integrated with CRM and digital strategies. Key insights include:
- Darwill’s strategic pivot to the medical aesthetics industry and insights into med spa owners’ unique needs;
- The three essential factors Darwill considers when identifying profitable verticals like medical spas;
- How direct mail campaigns proactively target ideal customers, compared to digital;
- Utilizing CRM-triggered automation for personalized mailers that boost bookings and retention;
- Identifying the most effective creative offers and frequency for med spa audiences;
- Strategies for tracking ROI from direct mail campaigns;
- Combining direct mail with digital marketing for a competitive edge.
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Music by Ghost Score