S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets
Jan 16, 2020
27:20
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This week, we look at the fascinating ways sports teams market themselves. We’ll unpack why one stadium replaced its ushers with librarians, why another encouraged fans to wear “awful" clothes and how a grammatical error put Toronto on the map. It all comes down to a strategic…game plan.
Under the Influence with Terry O'Reilly