Social Media Marketing Podcast How to Create Short-Form Video Content That Stops the Scroll
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Nov 27, 2025 
In this engaging discussion, guest Eden Hazan, a content strategist and co-founder of Social Drop, dives into the art of creating captivating short-form videos. He highlights why these videos matter in today's social media landscape, emphasizing emotional connection and authentic engagement. Eden shares his journey from saving a family pizza business to shaping successful content strategies. He outlines essential techniques such as effective hooks, attention-grabbing transitions, and a streamlined shooting workflow, encouraging creators to experiment and learn.
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Start Before You’re Perfect
- Start creating short-form video by posting consistently, even if your early videos are poor.
- Practice daily to build confidence and skill rather than waiting to be “perfect.”
Research Before You Film
- Research your niche on the platform you’ll use before filming.
- Save top-performing posts and reverse-engineer hooks, topics, and trends to inform your scripts.
Engagement Beats Views
- Views alone are noisy; prioritize shares and comments as signals of valuable content.
- Use comments as a source of new content ideas and to validate audience interest.