

272. Clear signals in a world of noise: The strategic realities of a new era
Oct 10, 2025
Chris Bradley, Director at the McKinsey Global Institute, and Andy West, Global co-leader of McKinsey's Strategy and Corporate Finance Practice, dive into the new strategic realities reshaping global competition. They discuss the transition from a unipolar to a multipolar world and its impact on industries. With technology advancing rapidly, they highlight the need for companies to adopt a tech-enabled approach and enhance productivity amidst demographic challenges. They also stress the critical role of energy in future strategies and the importance of making bold capital allocation decisions.
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Shift Your Dish To See Signals
- The world has moved from the “era of markets” to a new era with different permanent rules.
- Shift your mental dish to see clear signals rather than treating headlines as pure noise.
Act On Multipolar Signals Now
- Know your organisational position in a multipolar world and bake it into planning.
- Watch where new capital flows and build options, partnerships, and market exposure now.
Tech Is Becoming Physical And Automating Work
- Tech is shifting from digitisation to automation and physical tech integration.
- A few big tech “arenas” now shape broad industry economics and competitive dynamics.