Sweat Equity

Content Strategists Create Viral Content Ideas For 3 Brands Live (No Planning)

33 snips
Sep 30, 2025
Hosts dive into live brand audits, crafting unique content strategies on the spot. They suggest wild makeovers for a golf fashion brand and propose dramatic transformation reveals to drive engagement. Ideas abound for creating a history channel on golf fashion and a humorous narration format to poke fun at bad styles. A designer sporting-goods brand is assessed for its outlandish products, while strategies for building community through exclusivity and pop-up events take center stage. The team explores techniques to make drinking anecdotes shareable and relatable.
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ADVICE

Makeovers As Viral Formats

  • Do film public makeover transformations that promise a visible before-and-after to hook viewers.
  • Use driving-range or in-the-wild confrontations to create viral, watch-to-end content.
ADVICE

Own A Signature Content Series

  • Create a branded history series about golf fashion by era to build authority and association.
  • Own a unique recurring format so audiences immediately recognize and trust your content.
ADVICE

Match-Cut Lookbooks For Collections

  • Reinvent lookbooks into fast match-cut sequences that cycle outfits across golf scenarios.
  • Make the format distinct so competitors copying it still reads as your signature.
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