Reclaiming Your Audience and Moving Beyond Google with Phoebe Lapine

Jan 13, 2026

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Pivoting to Substack, balancing creativity with strategy, and building a brand with Phoebe Lapine.

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Welcome to episode 553 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Phoebe Lapin from Feed Me Phoebe.

Reclaiming Your Audience and Moving Beyond Google with Phoebe Lapine

In this episode, Phoebe joins us to talk about her evolution from the early days of blogging to the current landscape, opening up about why the constant SEO headaches finally pushed her to pivot toward Substack. She shares exactly how she's reclaiming her connection with her readers and why shifting your focus from "content creator" back to "writer" might be the best move for your brand right now.

But this conversation isn't just about switching platforms; it's a masterclass in creative longevity. Phoebe gets real about the systems that keep her from burning out, including the game-changing decision to hire an SEO team so she could get back to doing what she loves. We also dive into why picking a niche that genuinely excites you is the only real secret to sticking around for the long haul. Whether you're looking to shake up your workflow or just need permission to step off the algorithm hamster wheel, this episode is a must-listen.

Three episode takeaways:

The Pivot from SEO to Substack: Phoebe gets real about how the "golden age" of blogging has changed. She explains why SEO headaches and the push for multimedia content led her to embrace Substack as a platform to actually connect with her audience.
Creativity vs. Strategy: Phoebe shares how she balances being a "writer first" with the business side of things, including why hiring an SEO team was a total game-changer for her success.
The Secret to Longevity: If you want to stick around, you have to care. Phoebe emphasizes that choosing a niche that genuinely excites you is the only way to keep your engagement high and your burnout low over the long haul.

Resources:

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