How the pandemic accelerated Uber's advertising plans

Next in Media spoke with Megan Ramm Global Director, Head of CPG Partnerships at Uber about how the ride share app has looked to turn Uber Eats into the next great ad platform. Ramm also talked about the tradeoffs inherent in building versus buying ad tech, and how Uber is looking to play both sides of the performance vs. branding markets.

Takeaways

• Uber Ads was born out of the pandemic, which accelerated their delivery business while ride-sharing was temporarily halted.

• Uber Ads offers a range of advertising solutions, leveraging their large user base and extensive data sets.

• Partnerships with companies like Google and Criteo help Uber Ads scale quickly.

• Uber Ads has seen success in driving new-to-brand and market share for advertisers.

• The challenge for Uber Ads is scaling their product and engineering teams and improving measurement and attribution capabilities in a crowded ad network landscape.

Guest: Megan Ramm

Host: Mike Shields

Sponsored by: Epsilon

Produced by: Fresh Take