"Sold!"—Brendon Collins on New Fitness Services and Online Sales

Gym owner Brendon Collins had zero online training experience before Strong Tower CrossFit was forced to close due to the coronavirus pandemic.

Within 30 days, he'd generated US$2 thousand in front-end revenue from virtual training and nutrition sales while retaining 97% of his client base—without spending a dime on ads.

Here, he reveals the secret sauce.

You'll learn how a commitment to core values ensured a seamless transition in product delivery, how Brendon used affinity marketing tactics to reach new clients and exactly what digital training at Strong Tower entails.

Links:

Strong Tower CrossFit
COVID-19 Resources
Ashley Mak on Two-Brain Radio: "The Guy Who Already Moved His Fitness Business Online Forever"
Join the Gym Owners United group on Facebook
Book a Free Call

Contact:

mike@twobrainmedia.com

Timeline:

1:44 – Generating two grand during lockdown.

3:41 – How Strong Tower transitioned to online coaching with less than a day’s notice.

5:48 – A glimpse into digital training at Strong Tower.

8:56 – The move to digital, step by step.

13:45 – Selling nutrition during COVID-19.

16:30 – Seeing the value in virtual offerings.

21:18 – Ads and affinity marketing during coronavirus.

28:44 – Adapting the sales process to a virtual environment.

33:55 – Next steps: Constant refinement and a permanent new revenue stream.