The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Product: How to Design and Build Products in a World of Agents | Why AI Will Kill Many SaaS Products | What Products Will Thrive and Die in a World of 100M Developers with Matt Biilmann, Co-Founder and CEO @ Netlify
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Mar 14, 2025 
Matt Biilmann, Co-founder and CEO of Netlify, dives into the transformative role of AI in product design and development. He introduces the concept of agent experience (AX), explaining how it shifts focus from users to AI agents. Topics covered include the potential extinction of certain SaaS tools and the future dynamics of platforms, stressing the importance of open systems. Additionally, Matt discusses the rise of agent economies, emphasizing the need for innovative products that harness AI to enhance creativity and efficiency.
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Human-Centered Agent Design
- Start by building for humans, considering how agents serve human goals.
- Design the agent experience (AX) as a discipline, similar to user experience (UX) or developer experience (DX).
Netlify's Agent API Flow
- Netlify built an API flow for agents to create and deploy sites without initial user signup.
- This allows code generation agents to instantly create and share websites, with users claiming them later.
UX Remains Crucial
- Building for agents does not reduce the importance of UX or design.
- Traditional UX principles remain crucial, although interaction flows and UI displays will evolve.