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20Product: How to Design and Build Products in a World of Agents | Why AI Will Kill Many SaaS Products | What Products Will Thrive and Die in a World of 100M Developers with Matt Biilmann, Co-Founder and CEO @ Netlify
Mar 14, 2025
Matt Biilmann, Co-founder and CEO of Netlify, dives into the transformative role of AI in product design and development. He introduces the concept of agent experience (AX), explaining how it shifts focus from users to AI agents. Topics covered include the potential extinction of certain SaaS tools and the future dynamics of platforms, stressing the importance of open systems. Additionally, Matt discusses the rise of agent economies, emphasizing the need for innovative products that harness AI to enhance creativity and efficiency.
49:04
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Quick takeaways
- The emerging concept of 'agent experience' emphasizes designing products that cater to AI agents, reshaping how developers interact with technology.
- As the cost of building customized applications decreases, more companies may favor developing tailored solutions over relying on generic SaaS tools.
Deep dives
The Evolution of Developer Roles
The next 100 million software developers are expected to emerge around tools that enable more authentic interactions and creations. Building with these tools will still require professional skills, as there will be a demand for professionals who understand how to effectively collaborate with AI agents to create meaningful products. For instance, innovative flows that allow agents to deploy applications without requiring user sign-up first demonstrate how the developer experience is evolving. This shift suggests a refinement in the relationship between developers and AI-driven agents, where the role of the developer transforms rather than fades away.
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