DTC War Stories: What COVID Taught Us About eComm

Jul 16, 2024

01:11:36

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Episode Summary

In this episode of the Free to Grow CFO Podcast, Jon Blair is joined by Nate Littlewood, founder and fractional CFO at Future Ready, to share their e-commerce war stories, focusing on the challenges faced during the COVID-19 pandemic. They discuss the impact on their businesses, lessons learned, and strategies for navigating supply chain disruptions and financial challenges.

Key Highlights:

- A deep dive into Guardian Bikes' pivot from brakes to premium bikes

- Importance of focusing on the long term in business decisions

- Managing supply chain disruptions and increased demand during the COVID-19 pandemic

- Financial modeling and strategic pivots for direct-to-consumer (DTC) brands

Meet Nate Littlewood

Nate Littlewood helps early stage founders navigate their toughest business decisions by providing insights and financial analysis catered to their individual needs. He is the founder of Future Ready, a fractional CFO business, as well as a Lead Mentor with the Food Future Co startup accelerator program. What really sets Nate apart from other fCFOs is his past operating experience as the founder of a 7-figure eComm brand of his own, plus his decade-long global career working on Wall St.

Episode Links

Jon Blair - https://www.linkedin.com/in/jonathon-albert-blair/

Nate Littlewood - https://www.linkedin.com/in/nathanlittlewood/

Free to Grow CFO - https://freetogrowcfo.com/

Future Ready - https://www.getfutureready.co/

Transcript

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00:00:41 - Introduction and Background of Nate Littlewood

00:02:07 - Transition to Ecom War Stories

00:02:23 - Nate's Background and Journey to Starting Future Ready

00:07:35 - John's Background and Journey to Starting Guardian Bikes

00:08:13 - Guardian Bikes' Pivot Story