Agency Forward 050 Bobby Gillespie: Making Agencies More Strategic & Memorable
Hey everyone, today I'm joined by Bobby Gillespie.
Bobby is a hands-on, no-BS brand strategy and marketing advisor.
Bobby has spent years helping B2B brands clarify their messaging, strengthen their positioning, and create brands that actually stand out. With a background in agency leadership and brand strategy, he knows what works—and what doesn’t—when it comes to differentiation in a crowded market.
I wanted to bring Bobby on because agencies often struggle to clearly articulate their value and stand out from competitors. He’s seen it all when it comes to branding mistakes, and today, he’s breaking down what agencies should do instead.
In this episode, we discuss:
- The biggest mistake B2B brands make when trying to stand out
- How agencies can fix vague messaging and make people say, “Tell me more”
- How to shift from being seen as vendors to true strategic partners
- …and more.
You can learn more about Bobby on LinkedIn.
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