AM/PM Podcast #443 - Unlocking Amazon’s Algorithm: A9 Secrets, SEO Hacks, and the AI That’s Changing Everything
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Apr 17, 2025 Oana Padurariu, a PPC and SEO strategist and expert in Amazon's advertising ecosystem, offers intriguing insights into the world of e-commerce. She shares her journey from Romania to specializing in Amazon’s AI tools, discussing the synergy of PPC and SEO. Oana explores Amazon's cutting-edge AI technologies that enhance customer engagement and optimize listings. The conversation covers the shift from keyword-based strategies to intent-based marketing, emphasizing the importance of AI in personalizing shopping experiences and boosting conversion rates.
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Oana's Amazon PPC Start
- Oana was introduced to Amazon PPC by a friend already in advertising who saw she would like the numbers and creation side.
- She never sold on Amazon herself but went straight into PPC and SEO to understand indexation and shopper psychology.
Accountability in PPC Management
- Treat every client's account like it is your own brand to foster accountability.
- Plan and monitor campaigns diligently to reduce errors and build professional trust.
Hiring: Experience vs. Training
- Hiring experienced PPC professionals speeds up onboarding and results.
- Training newcomers is longer but depends on role urgency and expectations.