459: The CMO as Chief Collaboration Officer

Be honest, when you think “CMO,” do you picture campaigns, brand work, or the de facto unifier of a siloed C-suite?

In this episode, guest host Narine Galstian (SADA) leads a conversation with Katie McAdams (Basis Technologies) and Julia Goebel (Komodo Health) on how the CMOs role has grown into a key driver of org-wide alignment. It’s part diplomat, part coach, translating strategy across departments and turning zigzags at the top into coordinated momentum. 

In this episode: 

• Katie shares how early signals from marketing and sales can shape product strategy before it hits the roadmap 

• Julia explains why cohesive brand messaging only happens when product, marketing, and sales move as one 

• Narine explores how marketing becomes the connective tissue that keeps cross-functional teams in sync  

Plus: 

• Why fragile alignment breaks when you skip the relationship-building 

• How “agree and commit” clears the clutter when teams clash 

• The case for marketers to stop owning just campaigns and start owning outcomes

Tune in for a blueprint on becoming the Chief Collaboration Officer your org needs! 

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/