The market has rapidly evolved over the last few years. What worked 5 years ago isn’t working as well as it used to, and we’re seeing signs of more “traditional marketing” fading into the background in the B2B space. So what can we do to increase our chances of success? Where is the future of content headed?

Our hosts, Devin Bramhall and Margaret Kelsey dive into their thoughts on what is working currently, how we can all capitalize on technology and existing marketing tactics, and where the future of content is going.

Here’s a quick hit of their takeaways:

• Focus on personal brands and insights attached to lived experiences. Create authentic and relatable content that speaks to the experiences of your target audience. Use your own personal story and expertise to add value. 
• Future-proof your ideas and solutions. Create content that will continue to be relevant even as the market changes. Use a media-first strategy to publish your content on a variety of platforms through a variety of people. 
• Now is the time to experiment. We’re moving away from an owned audience approach—lean into building out channel-specific content to really connect with your audience on their chosen platform.

Connect with Devin: https://www.linkedin.com/in/devinbramhall/

Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/

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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Sponsored by Ahrefs: https://ahrefs.com/