How to Execute SEO-Driven Content Marketing with Neville Medhora

3:24: Are links and content really all that’s needed for SEO?

8:11: The danger in relying on SEO hacks and loopholes

10:15: Copywriting vs. content marketing

13:15: Our outreach process including open rate and placement rates

20:54: How to do content marketing at scale and still ensure quality

24:39: Our preferred SEO and content marketing tools

31:03: Refreshing content vs. killing a page

38:00: Idea of “collaborative copy”

41:30: The risk of content mills

43:44: How to take simple topics and turn it into a link engine

46:35: The Gary Vaynerchuk model and repurposing content

50:45: Our YouTube strategy