Tony Lysan, who runs multiple YouTube channels without showing his face or creating videos, shares valuable insights on YouTube success. He emphasizes the importance of constantly tweaking thumbnails and the impact it can have on views. Additionally, he discusses the significance of hiring a strong team and never giving up on something with a proof of concept.
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Quick takeaways
Constantly tweak thumbnails on YouTube to maximize views and engagement.
Building a strong team and expanding channels can lead to increased YouTube revenue.
Deep dives
Making Money on YouTube Without Showing Your Face
The podcast episode discusses how it's possible to make $20,000 plus on YouTube without showing your face. The guest, Tony Lycen, shares his experience running multiple YouTube channels that generate passive income without him being on camera. He explains the concept of YouTube automation, where you create viral videos in popular niches and monetize them through Google AdSense. Tony emphasizes the importance of hiring talented video creators from platforms like Fiverr and Upwork, who can produce high-quality content at a lower cost. He also shares his personal success story of having a video go viral, hitting 22 million views, and how he reinvested the profits to create multiple profitable channels.
Identifying Trending Video Ideas and Thumbnails
The podcast delves into finding viral video ideas and creating attention-grabbing thumbnails. Tony explains that viral videos are those with at least 100,000 views, posted recently, and created by smaller channels. He advises scrolling through YouTube to identify trending topics and creating similar content that will resonate with viewers. He highlights the importance of selecting captivating thumbnails, even if they are slightly exaggerated, to attract clicks and stand out among other videos. Tony shares his experience with a viral video about Dubai's man-made islands, where he changed the thumbnail and saw a significant increase in views. He also emphasizes the need to constantly tweak thumbnails for maximum impact.
Building a Strong Team and Expanding Channels
The episode talks about the importance of building a strong team and expanding channels to increase YouTube revenue. Tony explains that once a channel becomes profitable, the profits can be reinvested into other channels, creating a portfolio of digital properties generating monthly income. He suggests treating YouTube as digital real estate and reinvesting the profits to optimize growth. Tony highlights the significance of having a talented team that consistently produces high-quality videos. He also suggests leveraging the relatively lower costs of hiring talent from countries with weaker currencies. Tony concludes by emphasizing the accessibility of YouTube success and encourages listeners to persevere and never give up.
Tony Lysan runs multiple YouTube channels that make him passive income on a monthly basis but the crazy thing is that he does not show his face or create any of the videos. Now he has embarked on a journey to help others to do the same.
Top 3 Value Bombs
1. The thing about YouTube is that, sometimes you may post a video and it may not do anything for the first three months. And then it just pops off and hits 22 million views because of changing the thumbnail. Constantly tweak the thumbnails until you see results.
2. Hiring a strong team is your strong asset in this game. It’s important that they’re not just good people but they also keep up with the quality that they produce. In business, your employees will never care about the business more than you do.
3. No matter how hard you’re trying, or how much time and effort you put into something, you should never give up if you know that what you’re doing has a proof of concept.
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