Jason On Firms Podcast 495 Stop Marketing Your Accounting Firm. Do This Instead
Aug 6, 2025
Discover how accounting firms can move beyond traditional marketing by leveraging unique expertise and becoming genuinely useful to clients. Learn the power of community and value-sharing in attracting clients and battling misinformation in the industry. Delve into strategies for using social media to reach niche audiences and create impactful content. Engage with potential clients through live events and meaningful interactions to establish your firm as the go-to choice in accounting.
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Be Usefully Different in Marketing
- Marketing for accounting firms should focus on being genuinely useful at scale, not just hiring agencies.
- Accountants' unique access to diverse entrepreneurs gives them a huge advantage in providing valuable expertise.
Impact of Being Useful Shared
- Jason Staats shared how a fan at a live event revealed the huge impact of his content on accounting firms worldwide.
- This reinforced the power of being genuinely useful and giving away valuable information freely.
Accountants Must Take the Mic
- Accountants should be more visible and vocal on social media and conferences to fill the void of trusted voices.
- Sharing real, practical advice online combats the spread of suspect influencer advice and builds trust.
