For over 100 years, “free” has been one of the most powerful words in the marketing world.
And believe it or not, companies love freebies as much as their customers do.
Because giving away free products generates a lot of goodwill. And goodwill generates free press.
We’ll talk about a ketchup company who gave a man a free boat.
A hotel who gave a couple 18 years of free stays because they had nookie in one of their rooms.
And we’ll tell the story of how one company helped a teenager with huge feet – by giving him a pair of size 23 shoes.
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Under the Influence with Terry O'Reilly