the Learn-It-All™ podcast 107: Transform Your Business In 2025 With This One Simple Method | Erin Bradley
What if you could grow your business by focusing on being genuinely helpful instead of constantly promoting yourself?
In this enlightening episode of The Learn-It-All Leader Podcast host Damon Lembi speaks with Erin Bradley, an author and business coach who transformed her struggling mortgage business into a thriving practice by completely reimagining how she approached client relationships. After hitting rock bottom early in her career, Erin developed a revolutionary framework based on providing value beyond her core service becoming a trusted resource and connector for her clients in all areas of their lives. She shares how this approach not only led to consistent business growth but created deeper, more meaningful relationships that made work more fulfilling.
This Episode Covers:
- How shifting from self-promotion to genuine service can transform your business development efforts
- Why building a curated network of trusted service providers creates natural reciprocity and referrals
- The importance of getting to know business partners as people first, not just vendors
- How to escape the trap of trying to do everything yourself by hiring strategically
- Why video content and social media enhance relationship-building in the digital age
- The mindset shifts needed to scale without burning out
- Ways to make authentic connections that don't feel "salesy"
Episode Highlights:
(00:00) Introduction to Erin Bradley – Damon introduces Erin, highlighting her entrepreneurial journey and passion for helping others pursue freedom.
(02:00) Finding Resourcefulness in Adversity – Erin shares her early struggles and creative ways she made ends meet while traveling.
(05:30) Breaking into the Mortgage Industry – Erin discusses her journey into real estate and the challenges she faced as a commission-based professional during the 2008 market crash.
(09:00) The Turning Point – Erin recounts how reading The Go-Giver transformed her mindset and led to the creation of her five-step framework for success.
(12:33) The Power of Coaching – Erin emphasizes why mentorship and investing in oneself are essential for overcoming fear and building confidence.
(17:00) Adding Value Through Connection – Erin explains how her framework focuses on being a resource and building trust with clients and partners.
(21:30) Scaling Without Sacrificing Freedom – Erin shares how hiring support and creating systems helped her scale her business while staying true to her vision.
(33:18) Designing a Life by Design – Erin reflects on her philosophy of building a business that supports a life filled with purpose and adventure.
(42:00) Final Thoughts – Erin offers parting advice on living intentionally and encourages listeners to prioritize building a life they won’t need a vacation from.
About Erin:
Bestselling author and host of the "Pursuing Freedom" podcast, Erin Bradley went from being a struggling mortgage lender to a successful entrepreneur using innovative systems and mindset shifts. After experiencing both financial hardship and burnout on her path to success, she developed a framework that helps real estate professionals and business owners create sustainable growth while maintaining work-life balance. Now retired from mortgage lending, Bradley dedicates herself to coaching and speaking, teaching entrepreneurs how to build thriving businesses that support their dream lives through relationship-based marketing and proven systems that prioritize both time and financial freedom.
Resources Referenced:
Erin Bradley on LinkedIn
Pursuing Freedom: Be Yourself, increase your referrals and have more fun growing your business! by Erin Bradley
The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann
Free to Focus: A Total Productivity System to Achieve More by Doing Less by Michael Hyatt
24-7 Mindset: Build a Business That Pays You 24 Hours a Day, 7 Days a Week While Only Working 24 Hours a Week and 7 Months a Year by Wally Elibiary
Podcast Contact Information:
Website: www.learnit.com
Email: podcast@learnit.com
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