The Deep Wealth Podcast - Unlock Your Deep Wealth In Business and Life Investor Matthew Le Merle Backed 80 Unicorns. This Is What Founders Get Wrong About Fundraising (#591)
“When you have choices, put happiness at the top of your list.” -Matthew Le Merle
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Most founders sell investors on their product while forgetting what investors actually need to hear. Investor Matthew Le Merle reveals the fundraising blind spots that trigger a no, what must happen in the first minute, and how to flip the conversation.
Episode Highlights
[00:24:14] Why great founders and teams are only the beginning of an investable story
[00:27:00] The fundraising blind spot: founders explain the product but forget how investors make money
[00:28:00] Why fundraising is about the investor, not the entrepreneur asking for capital
[00:29:00] Investors are looking for reasons to say no before most founders finish their pitch
[00:29:45] The first-minute test that can turn investor resistance into attention
[00:39:27] Why the quality of investors becomes a major differentiator as companies scale
[00:55:48] Why a powerful founder vision still needs to fit a five-to-ten-year investment horizon
Full show notes, transcript, and resources for this episode:
https://podcast.deepwealth.com/591
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