How to Create Content that AI Can't Create

Jan 30, 2025

B2B marketers face a crucial challenge: competing with AI-generated content. Discover why it's vital to produce unique, high-quality pieces that resonate on a human level. Explore the specific content types where authenticity shines and learn effective strategies for repurposing materials to maximize reach and impact. From distinctive formats to enhancing engagement, this discussion provides insights on rising above the commoditized landscape and creating compelling narratives that only humans can deliver.

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Creating Unique Content in an AI-Driven Landscape

00:00 • 12min

The question on every B2B marketer’s mind: how do you compete with AI-generated content? And should you even try? We say no – rise above it.

Social feeds and Google search results are filling up with AI-generated content that is repetitive, uninspired, and simply low-quality. With the rise of commoditized content, it’s our job to create differentiated content and stand-out. In this episode of The Content 10x Podcast, Host Amy Woods explores the types of content that only humans can create – content that’s authentic, nuanced, and impossible for AI to replicate. Plus, she shares how to repurpose your content for maximum impact.

Find out:

Why it’s important to create content that AI can’t create
The types of content B2B marketers should focus on
How to repurpose content and make it go further

Important links & mentions:

How to Build a Winning Blog Content Strategy with Andy Crestodina www.content10x.com/322
B2B Content Marketing Trends & Predictions for 2025 www.content10x.com/321
7 Steps to Transform your B2B Report with Daniel Plume www.content10x.com/297
The 4 Rs of Repurposing Research with Michele Linn www.content10x.com/237
Livestream Repurposing: The Good, The Bad, The Ugly www.content10x.com/186
Why You Should Repurpose Your Livestream Videos with Matt Pierce www.content10x.com/176
How to Repurpose a Virtual Event with Mark Huber www.content10x.com/225
Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter