Build with Leila Hormozi My Specific Sales Framework I Always Use | Ep 223
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Dec 27, 2024 Explore the art of sales through a unique questioning approach that replaces traditional pitches. Discover the 'closer framework' that makes customers active participants in their buying decisions. Learn how empathy plays a crucial role in understanding customer needs, allowing for tailored solutions that resonate deeply. This podcast dives into effective techniques that not only address pain points but also foster long-lasting relationships with clients, enhancing overall sales success.
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The CLOSER Framework
- Use the CLOSER framework to structure your sales conversations.
- Start by asking "why" they are there to understand their motivation.
Self-Determination Theory in Sales
- People are more likely to buy when they feel in control of the decision.
- Let prospects arrive at the solution themselves through targeted questions.
The Importance of Understanding "Why"
- Leila Hormozi had a negative experience with a personal trainer who focused on fat loss instead of her goal.
- The trainer's assumptions made her feel unheard and annoyed.